Forget Everything You Know.

At the core of this creative assignment was the insight that a large percentage of gamers are obsessed with hardware, specifications and a the nuts and bolts level of detail that comprises their gaming systems. By creatively and literally exploding these ground-breaking new designs in a dynamic and beautiful way, their fascination with design detail, function and form could be enticed.

A 250k direct holiday mail drop was included in the roll out for this Alienware Centauri model, along with product email and rich media digital assets. For the mailer, a roll fold design revealed the bold new industrial design along with features additional product offerings.