Crafting meaningful connections between purpose-driven brands and their customers for over 15 years.

Creative leadership

 
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Experience.

In-house creative leaders manage a dizzying array of projects with tight turnaround times and tight budgets. The benefit is built in: The sheer diversity of project experience. The know-how gained imbues a unique, holistic perspective that challenges creative teams to think and produce above and beyond the expected.

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Insight.

Insight — a short way to say that special combination of perception, vision and understanding your audience. Customer insights are built on emotional drivers; they live long and can often be translated globally. Bring one to life with a strong brand or design idea, and you can adapt it to engage with and attract audiences across markets.

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Creativity.

Creative problem-solving has been compared to capturing lightning in a bottle. The key to unlocking the puzzle is to challenge creative teams to step outside the confines of the corporate space, to find inspiration and uncover insights. The best work starts with a discovery phase that, through iteration, leads to on-brief, impactful creative solutions.

I’m an award-winning, results-driven, storyteller and creative visionary. With time-tested business, relationship, and team-building experience, I work with creative teams to uncover durable and impactful design solutions.

  • Artemis Technologies 2021-2023

    Senior creative consultant. Brand identity development, product launch campaigns and facilities branding.

  • Maxeon Solar Technologies - 2020 to 2024

    Creative consultant for product campaigns, facilities branding and corporate communications.

  • SunPower - 2015 to 2020

    Creative Director. Evolution and management of the corporate brand, global marketing, video and photography.

  • Dell Computers 2006-2015

    In-house creative director and art director for global marketing, website and product launch campaigns.

  • Cisco Systems - 2005

    An agency client in the Bay Area. I helped developed b2b marketing material and information graphics.

  • Adobe 2003-2004

    Creative consultant for software content development. Layout and illustration products.

Featured Project

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How do you launch a 1 billion dollar brand in over 100 countries in ten months?

 

Let’s work together.